
See a video of this desktop in action
Why? What's wrong with the default Windows look? That's the question I 
sometimes get from friends and family. For the life of them, they don't 
understand why anyone would spend the time, let alone money, to customize 
Windows. I often get a look of benevolent patronization when I inform them that 
our software has slightly over 6 million users or that WinCustomize.com gets 
nearly 2 million unique visitors each month. "Sure you do...sure you 
do..."
For me, and millions of other people, the question about customizing Windows 
is like asking why doesn't everyone drive the same car? Imagine if every car was 
a black Motel T. Forget how it might be used, forget about different tastes, 
needs, and priorities, all cars are black Model Ts. 
"Well that's different.." No it's not. In fact, there is less reason 
to customize the typical car than there is the typical computer. Nearly everyone 
who buys a car is using it for only a handful of different reasons (mostly just 
driving to work).  I have plenty of neighbors with big old SUVs that drive 
around mostly empty. What does a Suburban house wife need with 4 wheel drive? 
When was the last time she went off road?  What's the point in buying a car 
that can go 150 mph when the speed limit tops out at around half that? And how 
much time does the average person spend in their car? An hour a day? 90 minutes 
tops?
Now contrast all that to personal computers. Millions of people spend 8 hours 
a day in front of their computers. Moreover, they do vastly different things 
with their machines.  An accountant is using their computer in a totally 
different way than say an IT manager. Or how about a sales person versus a plant 
supervisor? Or a graphics designer compared to a journalist. And then there's 
the power user. The person who uses their PC as a tool to do a hundred different 
things and has very little time to do it.
The reasons to customize your computer are as varied as the reasons why 
people buy different types of cars.  Maybe they want to improve their 
productivity so they get Object Desktop 
to mold Windows to be able to do the things they do very quickly.  For 
instance, I have every location I regularly visit on the Internet set up with a 
hot key via Keyboard Launchpad.  
So when I want to get to my admin pages on Stardock.net I just hit Ctrl-Alt-S.  
I have every canned reply and sig set up with Ctrl-Shift-# (1, 2, 3, 4, and so 
on).  I use DesktopX for monitoring various on-line admin issues like the 
store status, store revenue updated every hour, desktop calendars, and to simply 
make my environment look nicer.  WindowBlinds is much the same way. I use 
it to make my desktop nicer to look at but I also use it because I can set the 
right click on the title bar to minimize the window. That alone makes it 
compelling as a productivity helper.
When I'm deep into programming, my desktop gets very weird looking. That's 
when I really get into ObjectBar. I create a bar that has my entire project and 
everything I might need with it put up as a bar that appears when I move my 
mouse over on the right of the screen. With it, I can quickly get to particular 
files and programs and eliminate the menu bar of many programs giving me more 
screen space.

Using ObjectBar to 
remove the menu bar from apps to have it floating. When I'm really busy I do 
this and have the hot key Ctrl-Shift-Z bring it up. So regardless of what I'm 
doing, I can hit Ctrl-Shift-Z and the app's menu will show up wherever I have 
the mouse. Note: This isn't for everyone as some programs don't really use menus 
but instead do toolbars but it works well on the apps I use.
Anyone who's ever looked at the
DesktopX theme 
section or Litestep 
theme section on WinCustomize.com can see how people transform their machines in 
all sorts of different ways. It's a matter of taste and it's a matter of molding 
the machine to work for you rather than the other way around.
For me, if customizing my machine can save me 10 minutes a day 
in productivity (and sometimes it's more than that) then I'm saving a lot of 
time in a given year. And I'm doing it with style in the meantime. People who 
rely strictly on themes and such don't really see the full story. Sometimes 
people not into this will look at a screenshot or something and all they can see 
is the eye candy. A lot of the really good stuff can't really be shown in a 
screenshot.  And obviously the cooler and more specific you get, the more 
you will have to learn on your own (for instance, the ObjectBar thing I showed 
is probably only in use by a few hundred people because most people haven't put 
together the menu removing feature with the hot key to bring it up feature).
So why customize your computer? For me, I believe it's the 
better way to get work and play done on the computer.