To use the numbers being thrown around for Demigod, that would be about $600k that Stardock didn't see (10% of 120k pirated copies at $50 each). And that was just the opening week.
Piracy advocates will (again & possibly) forever claim. that what they don't pay isn't a lost sales.
I like playing with words, too... so let's introduce a new concept of interpretation of commercial figures.
Warning speculative amounts only follows;
GPG invested 150,000$ (Two coders & a PC, maybe) to design, compile & fabricate Demigod, StarDock decided to share the risk by dumping in another 200,000$ into distribution and server(s) support.
They recuperate (15,000x50=750,000) in sales within a week -- no pirated copies there. Net profit equals 400,000$, you say? Get an accounting degree in financial business statements and regulations first, then we'll speak. Substract administrative expenses, locations, offices, staffs, taxes, products, packaging, shipping... then evaluate all you like.
But, that's not my point.
What comes next IF both do not recuperate above the net cost from *MORE OR MINIMAL* sales?
Nothing.
What comes next IF both recuperate enough to cover the net cost and within any supplemental proportions of sales? Including if pirated by ANY percentages.
Probably, plans for another game with potential or not.
What comes next IF both recuperate ABOVE the net cost from additional Sales (than the second theory) and thus, LESS pirated by a lower percentage?
Risk free, plans for a BETTER game with potential or not.
Piracy is not THEFT unless it is magically transformed by the good will but impossible to determine amount of prospective Sales to unknown & unidentified consumers.
Piracy is still THEFT if it never translates into Sales.
Criminal minds, fool around with the truth (or opinions & interpretations of the Law, btw) to get illegally rich at the expense of their victims.