It's still a form of access control, as defined by DRM. We cannot access the game without using your proprietary software first. Obviously, there will probably never be any actual updates of AoW, but still, it's a "technical" restriction as part of the agreement.
Sorry, I just don't understand this mentality. It's like saying "what do you mean, I have to have a computer that runs this stupid game?" You need a computer, you need an OS, you are telling me that a delivery system is too much "control" now? The issue of advertising is silly also. They advertise so customer buy from them so you can have the game in your little paws in the first place. They are a for profit business. They provide a service or product to make money and in turn they can pay for things like the very forum you are reading. It's kind of a give and take thing.
Oh well, this whole issue makes me parched...I need some water. Wait- I need a glass to drink the water...screw it...I'm not drinking!
A "computer" game will not run without a "computer".
A computer game (at least since pong) will not run with some sort of operating system architecture.
A computer game will run without Impulse.
See the difference? See why someone would, I don't know, be a little bothered by that?
I've seen a lot of people rationalize how Impulse is not DRM, but I have yet to see someone tell me why I actually need it to run. You can't have it both ways: you can't tell me Impulse does not restrict my game-play in any way, but then argue that it is necessary.
If you're using Impulse because of customer loyalty or you just want to contribute something to Stardock, I have no problem with that. That's your choice. But don't tell me it's DRM free, because it isn't. They are Managing the Rights of Digital software using their own client. Whether that happens constantly or one time doesn't change that fact. I'm a 1s and 0s kind of person, I see things in shades of true or false.