SavyG has a point about Nintendo though...
Sure, the gameplay concepts in their newer franchise titles are generally new and 'fresh,' but Nintendo's also marketing to easily the most idiotic market on the planet... Kids.
Kids don't see the Gameplay, the Gameworld, or the Strategy of a game... They see Mario, Kirby, Sonic, what-have-you, and piss and moan until their parents buy them the game with their favorite character in it. This is obviously not their fault, however.
In reality, it's no ones fault exactly. Using that exact phrase is a misnomer in all honesty, but as I can't find the way I want to articulate this, I'm sticking with the fault thing...
It's the parents fault. PC Gaming 'dying,' Nintendo's Popularized Marketing, Developer and Publisher lack of commitment towards PC Gaming/Gamers... It's all a result of one thing... The Parents, and the blatant misconception many of them have about gaming.
"Gaming is bad." You would die if you'd heard this as many times as I have. Granted, I have thick skin in that regard thanks to where I grew up... Predominantly white community, (I'm white as they come,) heavy religious values, (as twisted as these particular ones are,) and a high priority on 'Over-Achieving.' If you can guess where I live without having prior knowledge, I'll give you a virtual cookie. BTW, this is a preface.
In this particular type of community, sports and family activities are the only form of 'Fun' that is broadly accepted. I have nothing against either of those things. Where I have a problem, is that the parents don't let their kids make their own choices, and furthermore, they refuse to help their kids make a good choice when it comes down to it. This is further preface.
Due to Parents lack of involvement, believe it or not, children look at video games as a way to shut off their brains and shoot shit. There is no real thinking involved in... I'd say 90% of today's video games, barring the Strategy Genre's entirely. How is this the parents fault though? Easy, I'll tell you. Rather than find good, intelligent games for their kids, games that might make them think, they've used video games for the last twenty years as a way to get them to shut the hell up for a couple hours. Most gamers don't come to this conclusion when thinking about why Video Games are 8 hour stints when they used to be 50-hour adventures that could take multiple weeks to complete. People in their mid-to-late 20's, their 30's, and their 40's right now, lived through what some of us might refer to as the 'Golden Age' of gaming, where, despite 8-bit graphics, Midi SFX, and having only 3 'Action Buttons,' games were a mental exercise, requiring you to think long and hard about how you approached every challenge, every puzzle, and then learn from your mistakes with each attempt.
Now, I'm almost 21, meaning that I technically did not grow up in that Golden Age. In fact, I grew up just after it's close. So how do I claim to know any of this? Well, I got lucky. First game I ever played was on an old something-or-other 1600. An F-16 Flight Simulator. Doesn't sound stimulating, does it? And it was mostly me crashing into Boeing 747's and the ground... Until my old man taught me how to fly. I would be hooked forever after that, and contrary to the touching nature of this story, my old man would come to resent that for the next 18 years. (Possibly longer, we'll see what he says about it on his death bed.)
Because of the nature of this encounter, which was my first memory ever, I've had the... Well, both the fortune, and misfortune, of being able to see both sides of the fence while remaining perched atop it precariously, and again, both fortunately and unfortunately, been able to appreciate both sides for what they are.
But because of my position, I can see the problems with both sides, and can tell you, the grass is greener on the Intelligent side... Until it gets frustrating. Mindless time-wasters are necessary to the gaming industry. But currently they dominate it, and that's not how it should be. They should be the games we're spending 2-5 hours a week on, and the Intelligent games are the ones that should be taking up the entire rest of that portion. Instead, people are able to Grind away at WoW for 30+ hours a week, or shoot people in the face over and over again for as long... All because Parents decided to not take an intelligent approach to the games they bought for their children... Now kids are desensitized to the mindless stupidity that is a weekend of WoW or Halo MP, and will probably never know the joy of a game like Quest For Glory. As a result of this, the Publishers and Developers can exploit this lack of sensitivity, requiring them to put no real effort into making good games... It just has to be 'Good enough.'
Granted, some people bring a whole new level of strategy, tactics, and planning, to games like WoW or Halo or what-have-you, but these are the exceptions, not the rule. We live in a culture where any slightly large-ish amount of gaming is considered bad, and believe it or not, I tend to agree, but not because of the nature of gaming. I agree because of the nature of the games themselves. It's true, that while I do look for intelligent games to play, being in the lovely position that I am, I also have my own collection of mindless hack'n'slash type games, or shoot'em ups... I even played Halo MP once upon a time.
But once I'd beaten the Story modes, I rarely played those games for any more than a few hours at a time. Only time I would ever consider spending a whole weekend on WoW is if I had a great group of friends to play it with. The same for a game like Halo. Because of the nature of my community, this has been an impossibility, and that has left me much time to contemplate these problems.
We need parents who are willing to say no to their kids, and when they ask why not, have the intestinal fortitude to respond, "Because it's stupid, there are bound to be much funner games out there." But before that, we need games, proper games, that these parents can allude to without being liars. See the paradox we've gotten ourselves into?
I hope, for the sake of my future children, that we can break this cycle... I'm not holding my breath.