The game is a joke for balancing, all you have to do is be Obama and only run smear ads... idk if it is an overwhelming liberal bias from the developers but it is a lot harder to win as Red, it's like the map is beefed up for Democrats from 2008 which was a record turn out meanwhile all signs are indicating this is not 2008, I know too many people who weren't even going to vote this election cause they were so discouraged by their guy last time. 

Go on the steam community page for this and the fan base is pretty Red too and annoyed with the balancing, I've had people messaging me about how to overcome, I wrote some guide, someone even went so far to post this on my profile

Although I'm a Democrat, I happen to agree the map is too imbalanced. There is a way to fix that. 

Go to Computer,Program files x86, Steam, steamapps, common, TPM2012 ,data, english, maps, USA, left  click on a state [example Arkansas] , open with note pad and then edit.

Bear in mind that a lot of these states [Arkansas, Georgia, Tennessee, West Virginia] do have a lot of registered Democrats. The reason why they happen to vote Republican [on the presidential level] often is that they are conservative Blue Dogs.

Don't thank me for the instructions. I got it from this fellow, RickyMcGaynis. 

Really, my complaint  with the operatives is that I can't find the War Hero operative anywhere, even though his characteristics are in the game files.