Well Microsoft's Terry Myerson has made Win 10 so much more attractive..... NOT !!!!!
He claims that MS does not scan emails or personal messages to deliver targeted advertising, which is the complete opposite of what was stated in the Win 10 privacy agreement:
“The ads we select may be based on your current location, search query, or the content you are viewing. Other ads are targeted based on your likely interests or other information that we learn about you over time using demographic data, search queries, interests and favorites, usage data, and location data.”
Myerson also claims that emails, messages and personal files will not be scanned for the purposes of advertising, yet this extract from MS privacy statement suggests otherwise:
“To enable Cortana to provide personalised experiences and relevant suggestions, Microsoft collects and uses various types of data, such as your device location, data from your calendar, the apps you use, data from your emails and text messages, who you call, your contacts and how often you interact with them on your device. Cortana also learns about you by collecting data about how you use your device and other Microsoft services, such as your music, alarm settings, whether the lockscreen is on, what you view and purchase, your browse and Bing search history, and more.”
The bit about view and purchase, and browse history suggests a commercial bent to me. Oh, and then there's the bit about "no personal data" being collected. Yeah, right!:
“We will access, disclose and preserve personal data, including your content (such as the content of your emails, other private communications or files in private folders), when we have a good faith belief that doing so is necessary to […] protect our customers or enforce the terms governing the use of the services.”
In MS's own words, the very opposite can and will happen, so-say in the interests of the common good. Transparency was never MS' strong suit, and even now it claims to be transparent, they've made a complete mess of it.... saying one thing but meaning and/or doing another. That for me places serious questions about MS' honesty and integrity. Do we read the privacy agreement and understand that MS intends to harvest personal data for personal gain? Or do we believe the MS spokesperson who's in damage control? I certainly could not place any faith in what Mr. Myerson has said, nor has what he said convinced me to install Win 10 on any of my machines.
If anything, his attempt at damage control makes me even more resolute [suspicious, even]. No, the somewhat murky waters are far from being clarified. For many they are even more confusing.... muddier, even.