Guess we need to rewrite the definition of "Unlimited" in dictionaries then as it means "not restricted, without limits, restrictions, or controls."
Indeed...but note...they aren't limiting the data (quantity)...only the speed and only when there's congestion at certain sites (as if you'd really be able to check the veracity of that).
Add this to the long list of words for which big business has modified, changed, hijacked, and/or deliberately modified to confuse and obfuscate meaning:
a) join our 'family.' Business meaning > we want you you be loyal, give 120%, works crazy hours for below living wage rates. Prospective employee understanding > Oh, they have a supportive family atmosphere, they will care about me as a person, cool. rality> thay will probably churn you till thay burn up, and when you cannot produce anymore (health/age/etc.) quietly dispose of you.
we 'care' about the <fill in blank> so we support <fill in blank>. Business meaning > Lending a small but highly publicized support of a conservationist, local caring, etc. to enhance sales revenues in that market. Just another form of cleverly disguised advertising. Consumers > wow, that company is simpatico with me. I'm gonna buy their stuff.
c) We must protect (or they hate) our American way of life. Business > un-earned income over class: deregulate so we can feather our own nest / maximize bottom line / maximize bonuses to top level creatures/persons, capital venture to raid a smaller corporation's assets, and cash out the pensions, pocket the money for ourselves. Regular people > Democracy, kindness, civil society, fair opportunities, etc.
Nothing new under the sun, manipulating language for the benefit of one's own group is rampant. Trusting that the masses will continue to unpack the meaning of words differently than the unearned uber class or <fill in the blank, group> is key to how many (and our) societies operate. Always fair and balanced.