New Sins Logo Art!!!

makes sense, otherwise we would have a lovely 20 page article on wiki saying "whut???"

Too bad. Personally, I liked the old Kol front better.

It is more industrial looking and symmetrical now. I think this style will appear to a younger crowd and I think that is the whole point. Additionally "epic" is commonly associated with RGP games.

I think someone did a psych analysis and determined that industrial terminology would work best for an industrial oriented and looking game.

Clarity of message is the key from a marketing PoV. The new style is far more clear then the old one.

Spartan is right.
There will ever be someone who says:"Whats Epic about this game...."

the scale damnit!   anyways i like it clean and well space lookin futuristic i guess

Epic has become very overused in the industry of late. There's another game that's been out for a year that was using "epic" to describe itself. We want Sins to stand out.

how sinister.....

Thats good and it makes sens to me nice one.

Could've just put "More epicer than that other one" on the box

Yes, I'm very well aware of the poor grammar of that

"our epicness beats your epicness!"

For what it is worth, the word "unrivaled" (maybe UK spelling in image) is not a common word for most people. Moreover it simply does not roll of the tongue easily for many. This is especially so for kids. I think "unparalleled" would be more suited from an industrial and educational aspect.

On a side note, let remember boys and girls, from a mathematical as well as genealogical standpoint symmetry is beauty - pure and simple. Perfect symmetry is perfect beauty.

"Unrivaled" is not only easier to pronounce, but it has a more concise and more clearly understood meaning than "Unparalleled".

unrivaled : adjective
eminent beyond or above comparison; "matchless beauty";

unparalleled: adjective
radically distinctive and without equal;

So with 'unrivaled' you cannot even compare it to other games and with 'unparalleled' you simply do not have an equal, upon which someone could then add the word "YET" so I say unrivaled would be preferred if you do not want someone adding a caviat in the press.

(and yes using 2 L's is British spelling)

Fair enough. I still think "unparalleled" is the better term however. This is especially so given the marketing angle being pursued by SD and IG.

Additionally, I asked my nieces and nephews (8 to 22) as well as some of their friends which word they liked more. Nearly all of them had more of an affinity for "unparalleled". I also asked my step son and his friends as well with nearly the same results. It should be noted that he and his friends are not native English speakers. Additionally the middle school level kids clearly understood the meaning since they learned about such things in geometry class. The exception was the native English speaker high school kids. They liked "unrivaled" more because they thought of school sports teams and their "arch rivals".

Regarding your caveat statement, you know there will be cheeky comments about the misspelling on the box by kids and maybe media in the US dont you? :NOTSURE:

Bad move in my view.

They got inspired by my sig!

eeeeeeee

We considered both and the decision was made many months ago to go with unrivaled.

Since this game will be largely purchased in the States (or UK), I think going for native english speakers is a good movie. Since that's also the largest market for gaming. Unrivaled is a far more powerful term, unparralleled is used rather often, and just doesn't have that force behind it.

was it pick a name out of a hat ?

We felt Unrivaled was a more powerful term, as Einlanzerous pointed out.  Epic is faded old t-shirt, feels great, but just worn out.