Links ARCHIVE: FORBES - Low Fair Love Affiar
JetBlue, Delta's Song, airfare
http://www.forbes.com/services/2004/05/17/cx_ld_0517mondaymatchup.html
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SOURCE: FORBES
JetBlue Vs. Delta's Song
Lisa DiCarlo, 05.17.04, 6:00 AM ET
The pressure that low-cost airlines have put on their much larger, much older competitors is unprecedented in the industry. Today, more than 25% of all passengers fly on a low-fare carrier, more than double that figure just ten years ago.
The growth and competition has been especially pronounced along the busy East Coast, where JetBlue (nasdaq: JBLU - news - people ) forced Delta Air Lines (nyse: DAL - news - people ) into establishing a low-fare subsidiary called Song.
Like Southwest (nyse: LUV - news - people ) before it, JetBlue is a pioneer. The company, which launched in February 2000, has focused on friendly, informal service. It was the first airline to offer free live TV...
For more, click on the link provided...
JetBlue Vs. Delta's Song
Lisa DiCarlo, 05.17.04, 6:00 AM ET
The pressure that low-cost airlines have put on their much larger, much older competitors is unprecedented in the industry. Today, more than 25% of all passengers fly on a low-fare carrier, more than double that figure just ten years ago.
The growth and competition has been especially pronounced along the busy East Coast, where JetBlue (nasdaq: JBLU - news - people ) forced Delta Air Lines (nyse: DAL - news - people ) into establishing a low-fare subsidiary called Song.
Like Southwest (nyse: LUV - news - people ) before it, JetBlue is a pioneer. The company, which launched in February 2000, has focused on friendly, informal service. It was the first airline to offer free live TV...
For more, click on the link provided...