Green. This word is everywhere. On the radio, online, in the junk mail, on the promotional cardboards and soy milk crates. It is the biggest attempt at inducing mass-hysteria I've seen in my life. Every blood-sucking corporation with extra cash to spare tries to use ecology as a cattle rod for consumers. Every media outlet with mummified conscience joyfully cover science-fiction "solutions" that will, at best, produce no results. In the mean time, doable things that actually can have some positive effects on the environment are ignored.
Isn't it obvious that the things, which should be changed first, are the things that will have the leats (or none at all) effect on people's current lifestyle? If you don't think so, than the best way to become eco-friendly is this: live in the mud hat, don't use electricity or cars, and grow your own food. That's a perfectly viable and highly effective solution. The only problem is that it's not going to happen.
There is research going on right now, which studies how cows' digestion system can be changed, so that cows don't produce so much methane. At the same time people use lawn movers, which produce as much CO2 in 2 hours as a modern car produces over the period of one week. Shouldn't meaningless pseudo-aestetical habits be changed before attempting bioengineering?
Another thing is software efficiency. CPU power isn't free, it consumes electricity. Yet the latest MS OS is Vista, and the latest web buzzword is web 2.0. Both are horribly inefficient, and nobody cares.
Looks like all those "green" technologies and ideas are, for some inexplicable reason, about buying some overpriced crap. If there is no crap to buy and sell (or political career to be made), the ecological impact is totally ignored.
He drives a dinky little hybrid - most of his driving is interstate so he doesn't get much benefit from that
That's exactly what I'm talking about. What's the point of buying a more expensive hybrid if it give you no benefit? To pay extra $10 grand, you need to work more. The more you work, the more you drive around and use electricity, which produces greenhouse gases