Giorgetto Giugiaro's

An admirer of Giorgetto Giugiaro's "clean and simple" design ethos, Gresens says his philosophy is "simpler is better," and encourages designers to pay close attention to customer wants in order to avoid "mucking up" a design just to add pizzazz to it. For Gresens, proportions are paramount. "As a designer you have to make a product emotional, but it also has to be something people want to buy and something you can make money on," he says. What's more, Gresens thinks that there needs to be attention to all aspects of a vehicle, not just the obvious ones. For example, he points out that there has been greater attention to interiors, but this attention has been primarily focused on the front seat: "You are starting to see a lot of the cockpits looking good, but we sometimes tend to forget about the second and third rows. We have to harmonize the entire interior." This notion is undoubtedly a key reason why Gresens is in charge of the design for the Flex, where the entire cabin is key.