(see external link)
It seems I'm not the only one confused by this.
Neither the Founder's Edition or the Founder's Elite Edition says - explicitly or implicitly - that you actually purchase Galactic Civilizations III. Read the store page carefully before you continue: http://www.galciv3.com/store
The Founder's Edition looks you're buying beta access and a $10 coupon towards the full game.
The Founder's Elite Edition says you're buying Alpha, all the expansion packs and DLC, and a star name, but makes no mention of beta or the full game.
Few dedicated fans are going to hand over $99.99 unless you are clear with what they're purchasing. Please clarify!