1) All ships are displayed at their maximum length at all times. You can make very big ships by making them both wider or taller, but the longer the ship, the smaller your scaling will look.
2) I use the following nomenclature for my templates:
Ship Set Code - Size - Number - Variant Letter
TS-Large 01A
3) For equipped ships... well I'm still working on a code, I think ship capacity, weapon classes, and tech level will likely all be part of it.
Maybe... Name-55-2BM-I (55 capacity, Tier 2 weapons, Beam/Missile, Ion Engines)