Culture improvements on your planets, (especially border planets) and culture relics, seem to be more powerful than vanilla culture star bases. Culture works differently in GCIII vs GCII. Culture starbases were super strong in GCII, not as much in GCIII. It seems to be more of an overall influence effect
I wouldn't recommend building them next to target planets in their ZOI. That will cost you serious diplomacy points and could get you into a war, but it can't hurt to build them inside your ZOI near other faction borders, If that happens to be near the planet you are after, more the better You should also build culture rings on all your relic bases that are not also mining resources.