The number one thing that SupCom had going for it was player defined objectives. If I built a fire base within striking distance of my opponents assets, I just defined an objective for him. Nothing in the game forced that objective on either of us. It was emergent from the individual game we were playing.
Currently, Ashes doesn't have that. Due to weapon range limitations, both from how the radar works and from the physical firing ranges, there is no such thing as a fire base unless you've basically already won. There is also no need for a forward operating base of any strategic consequence. Yes, I can build a few factories and put some PD around it, but it's going to be on a resource node that my opponent already wanted. I could move it way out of the way, but that would mostly defeat the point of having it in the first place. In most cases, my opponent is going to attempt to steamroll me since that's the most efficient use of resources right now. There are some slight variations on this theme, but slight variations are micro. It's how many X did I build vs Y, not which general strategy did I chose to follow and did I chose to alter it later on.
I think the resource layout right now causes alot of this problem. I would suggest an experiment for you guys to try in house. Chose a medium sized map and strip it down to 6 (2 on each side and 2 in the middle) resource nodes but adjust outputs to be equal to what the map was (so if there were 18 node/regions before, then each node would need to give 3 times the output). Get rid of the Turinium generators for this experiment. This takes away most of the artificial/predetermined objectives as well as getting rid of free intel about where your opponent is (from the regions being claimed). I think you'll find that you FEEL much more free to move around the map and position secondary bases, because unless your opponent is scouting like crazy, there's no reason for him to attack a given area outside of those resource nodes.
Let us decide what the objectives are and I promise you'll have a much more interesting game.