We are sorry that this has affected some of you.
By design, Valve limits the number of Steam keys we can issue for games in this stage of development. With that, and the overwhelming interest in the game, there have been some orders that did not have a key properly applied to them.
As a temporary measure, we will be issuing general release Ashes Steam keys to all that did purchase the Lifetime Founders product. With it, you will be able to download, install, and use the product. Those keys should be applied to your account sometime this week.
Since we are far from what one would enjoy with the proper key (future DLC being the most important), this will not be an immediate issue. Later, we will do some key magic to make sure you get all that you are entitled to with your Lifetime Founders purchase.
That said, thank you for your patronage and patience.