Stardock as a P2P network

I am pretty interested in everything that is peer-to-peer. I just wondered how would Stardock Central work if it wasn't server-user and was server-peer + peer-peer instead (with the same fee), a bit like Kontiki for GameSpot's download. The bandwidth usage needed from Stardock would then be lowered.

Am I right, am I wrong? What disadvantages would it bring to Stardock and its products?

Really, any answer would be interesting for me :)
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Besides, I should precise:
In such case it would be like www.transmissionfilms.com on Overnet and eDonkey, where the company (here:Stardock) is a peer transfering data as other users.