Midway, MTV Marketing Announcement
Companies Cross-Promotions Begin
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MTV and Midway have announced a new promotion stemming from their deal signed this June. The new promotion will see two grand prize winners drive away in "Fully Pimped Out and Juiced Up 2006 Subaru Impreza WRX STI." The pimped out deal is part of a three game marketing agreement (the other two games are still unannounced) between the two companies that will see MTV's Pimp My Ride crew invade Midway's L.A. Rush which is set for release next week. MTV will also be hosting a L.A. Rush "Sneak Peek" on October 16 with the contest kicking off on October 10th - the expected release date for L.A. Rush which is heading to PS2, PC and Xbox - and running until October 24th.
Contest Site: Contest Entry Form (Down as of Press Time)
Contest Site: Contest Entry Form (Down as of Press Time)