Massive Signs Another
In-Game Advertising Heads to Spark Unlimited
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Massive Incorporated has signed another in-game advertising deal with Call of Duty: Finest Hour developer Spark Unlimited. The deal is to cover several undisclosed high profile titles which are expected to be unveiled in the near future.
Spark's deal is a bit unusual compared to most because there is no publisher involved. The developer broke away from its publishing partner, Activision, after the two began a legal battle. It is now suspected that Spark may try to self-publish its PC titles using revenue from the advertising stream.
Spark Unlimited CEO Craig Allen said, "Spark is 100 percent focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort."
"Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience."
Source: Gamesindustry Article
Spark's deal is a bit unusual compared to most because there is no publisher involved. The developer broke away from its publishing partner, Activision, after the two began a legal battle. It is now suspected that Spark may try to self-publish its PC titles using revenue from the advertising stream.
Spark Unlimited CEO Craig Allen said, "Spark is 100 percent focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort."
"Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience."
Source: Gamesindustry Article