THQ Joins Spark Unlimited
Massive Signs Another Big Name Publisher
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THQ has become the latest to join Spark Unlimited and dozens of other gaming companies in Massive Incorporated's advertising network. It is unknown how many of THQ's titles will incorporate the in-game advertising, or when the titles will begin hitting shelves. As of press time it seems that THQ just wanted to let the world know that it has joined about 30 other publishers in Massive's network.
"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play," said Kelly Flock, executive vice president of worldwide publishing, THQ. "We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers. We look forward to exploring together what we see as a world of new possibilities for delivering advertising to the medium of interactive entertainment."
Wish we could have been told a little LESS detail...
"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play," said Kelly Flock, executive vice president of worldwide publishing, THQ. "We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers. We look forward to exploring together what we see as a world of new possibilities for delivering advertising to the medium of interactive entertainment."
Wish we could have been told a little LESS detail...
