The UK high street fashion industry is worth an estimated £44.5 billion. In 1960 10% of household expenditure was spent on clothing and footwear. Today, thanks to discounted prices, lower production costs abroad and a flood of Chinese imports, only 6% of household expenditure is spent on keeping us fashionable. Encouragingly for the consumer, between 2001 and 2005 average clothing and footwear prices fell 14.4% whilst the cost of living has risen by 12.6%.Discounting is rife in the
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